Advertisements today are well aware of the effect they can have on the minds of young children when it comes to persuading them into wanting ta particular product and thus leading to the nagging or begging of one’s parents to purchase the desired product. Along with this comes the subliminal messages that advertisements send to young undeveloped minds such as gender roles, which we see when young boys are driving trucks or girls are in play kitchens cooking food. With this being said we will be taking a closer look at specific ads targeted towards the younger generation and see just how they are able to capture their attention, which leads to their ultimate goal of making a sale. The best way to explore the subject is by researching scholarly journals and other sources that have been written on the subject as well viewing the advertisements themselves.  In our blog we decided to discuss the negative influences that advertisements have children. These advertisement play a big influence on children because they grow up thinking they have to posses certain materialistic things and act a certain way.

Through research and analysis of current controversial ads we will determine which ads have the most negative impacts, why did is so, and how or why they should be changed. We will analyze which specific group of children is the focus (gender, age, SES), what tactics are being used to attract children (such as popular cartoons characters) what path of action is being influenced through the ad, what will be the negative impact, and how it can be changed to improve.

1. type of product (food, toys, etc.)
2. marketing technique (use of pop culture such as cartoons, make an existing product better/different)
3. gender role in ads? who exactly is the product for or is it geared towards all children (food), subliminal messages within ad?
4. negative effects of the ad (child obesity, guilt of parents, etc.)
5. Is it ethical?


One Response to “Proposal”

  1. I wonder if it might be best to look at this entirely from the angle of gender roles and then to ask “how are these roles created/enforced?” For example, perhaps these roles are created through the selective use of toys (as you stated) or the roles children should adhere to when they play. You could also explore how food is advertised to children and how that affects gender roles as well.

    The results (media effects) are the continued separation of masculine and feminine and the norms that come from them. So children are expected to remain in their role. No “tomboys” or “sissies” here. Child obesity is probably out of bounds here, as it is likely to take you too far off topic. I would leave parental guilt out of it too. If anything, you could explore how parental expectations/training about gender goes hand-in-hand (cliche) with what children see on television.

    Is it ethical? Now that is a question you really don’t want to get into here. To do it any justice, you would need another project.

    And why should I care? If I am teaching my boys to act this way and my girls to act that way, then isn’t television only helping me?

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